Product Spotlight: the FinePix XP Series Action Kit

Fujifilm FinePix XP series cameras are designed for active users. Waterproof, shockproof, freezeproof & dustproof, these cameras are ready for your customers extreme summer adventures - from snorkeling to rock climbing to mountain biking and more, they can handle it all! Best of all, capturing 14.0 megapixel digital stills and 1080p video, users don't have to sacrifice image quality for durability.

New to the Petra site this week is the FinePix XP Series Action Kit, that helps to extend the functionality of your customer's XP camera.

With its neoprene action case, c-clip suction mount for affixing to boards, helmets or vehicles, and handlebar mount for biking and cycling, the kit frees up your customers hands while continuing to allow them to capture all that awesome footage.

Check out the FinePix XP Series Action Kit, as well as all of the latest products to the Petra site, on the New at Petra page.

Hot Industry News: Atari Hits 40

Can you believe that Atari just celebrated its 40th birthday? It's true!

Known for launching the video game industry, Atari brought Pong, Centipede, Pac-Man and more to our living rooms.

Started with a mere $500, the company grew quickly, earning $2 billion in sales within 10 years. Both Bill Gates and Steve Jobs worked for the company - Gates was even fired by them!

Now owned by a Paris-based holding company, co-founder Nolan Bushnell is back with Atari in an advisory role, saying that the "brand is till powerful, and it's not just a retro thing."

Happy Birthday, Atari!

Petra offers a great selection of gaming accessories, from classic system accessories to Xbox 360 accessories. Check them out in the Gaming section of the Petra website.

Source: Yahoo.com

Product Spotlight: the Kobo Vox

The Kobo Vox is a powerful eReader. With access to millions of books - over one million of them free - users can select from novels, children's books, cookbooks, travel guides, magazines and more at the tap of the screen.

With its brilliant multimedia screen, seamless page turns, automatic bookmarks and adjustable fonts, the Vox provides an excellent reading experience.

With its social reading integration, Kobo's Reading Life platform allows users to see how many people are reading with them, why they think of the passages they just read, and share ides with the Kobo community.

The Kobo Vox recently gained even more power, replacing its Get Apps store with Google Play, boosting app availability from 15,000 to more than 500,000.

The Google Play integration increases the functionality of the Vox, adding Gmail, YouTube, Google Maps, Google Calendar, Google Contacts, Google Play Music, Google Play Movies, Google+, Google Maps Street View, Google Talk and more to the device.

The Vox is available in Green, Black, Pink and Blue. Check it out in the Tablets section of the Petra site.

Product Spotlight: Samsung® Galaxy S® III Case Bonanza!

It's here! It's here! It's finally here! The Samsung® Galaxy S® III hit carrier shelves yesterday; expected to be the hottest phone release of the summer, we've got your back when it comes to after-market accessory sales.
As we wrote last week, we've been busy adding Galaxy S® III cases  to the website as fast as we can. In addition to the awesome OtterBox, Ballistic and Trident (the Kraken AMS and Cyclops are now online) cases we told you about, Speck cases are now available online for the device.

Available from Speck for the S® III are CandyShells, PixelSkin HDs and FabShells.

The CandyShell features pantent-pending dual-layer protection in a one-piece design. With its rubbery shock-absorbing interior and sleek hard case exterior, this durable case protects the phone from scratches, scrapes, bumps and drops.

The PixelSkin is the ideal case for butterfingers. With its slim, grippy design, the form-fitting flexible plastic case protects the phone without adding bulk.

The FabShell is made with the fashion-conscious user in mind. The one-piece fabric-backed case combines the flexibility of a skin case with the durability of a hard shell, adding flair with unique fabrics.

Petra carries all of the hottest accessories for the Samsung Galaxy S III. You can find all of the latest products on the Petra site in the New at Petra section.

Hot Industry News: Krisan Patterson Named One of Dealerscope's 40-Under-40

Petra is sending out a big congratulations to Krisan Patterson, our Director of E-Commerce, who has been named one of Dealerscope's 40-Under-40.

Over her nine years in the industry Krisan has showcased advanced problem-solving and strategy skills, bringing her up through the ranks at Petra from E-Commerce Customer Service Representative to the position she holds today as Director of E-Commerce.

Praised by Petra executives for her "amazing dedication to Petra's e-commerce customers and motivation to always do what's right", we can't think of a more deserving recipient for the honor.

Hats off to Krisan and all those that made the list.

Petra 5-in-5 Week 25, 2012

http://www.petra.com. Sales flier alert, Samsung plays 007, aftermarket smartphone accessory boom, Apple trounces Android in the tablet space, and time to get Pinning! It’s time for the Petra 5-in-5 … It’s the first day of summer we're celebrating with the five hottest stories of the week. All in five minutes, of course!

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Industries Names Robert Hoffman Regional Sales Manager - East Coast

Petra Industries, the nation’s leading wholesale distributor of consumer electronic, custom installation products, mobile audio/video accessories and appliance connection supplies announces the appointment of Robert Hoffman as its new Regional Sales Manager – East Coast.

Petra will utilize Hoffman’s ten years of online retail and fulfillment experience and extensive knowledge of sales and marketing strategies to grow its distribution business reach in the northeast and southeastern regions of the U.S. Hoffman will be responsible for managing Petra’s northeast and southeast sales teams, increasing sales and revenues, developing and closing new business, being the day-to-day field contact and promoting Petra as the distributor of choice for the region.

“Robert's extensive e-commerce distribution and sales experience and his track record of consistently increasing sales from year to year will be invaluable as we continue to grow our business,” said John Grothe, Vice President E-Commerce and Special Markets at Petra Industries. The strong relationships Robert has built throughout the industry will make him a valuable asset to the Petra team. We’re excited to have him on-board.”

Hoffman previously served as the Director of Sales for Fillpoint, LLC overseeing major e-commerce accounts from RadioShack.com to Walmart.com. Prior to that role, he gained experience as the Sales Manager,E-Commerce and Fulfillment for Microware Distributing.

About Petra
Petra is the nation’s leading wholesale distributor of consumer electronics, custom installation products, mobile audio/video accessories and appliance connection supplies. Headquartered in the Oklahoma City metropolitan area for more than 27 years, Petra carries more than 20,000 products from more than 500 manufacturers. Petra's mission is to provide the highest level of service, integrity and product value to ensure customer satisfaction. Petra's full-color catalog is mailed twice annually to more than 90,000 retailers, e-tailers, custom installers and integrators nationwide. Additionally, Petra offers same-day shipping for orders placed before 6:00 p.m. CDT, a lowest-price guarantee to beat any competitive distributor's price on an identical item, expert sales support, a no minimum order policy and 24-hourordering from its website or from the mobile website using a system supported smart phone or Internet-enabled mobile device. Petra is a member of CEA, CEDIA, PARA and CTIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975.

Product Spotlight: the Midland High-Definition Wearable Action Camera Kit

It's summer fun time! Allow your customers to record all of their vacation action-adventures in high-def with the Midland High-Definition Wearable Action Camera Kit.
A 1080p True HD wearable action camera, the camera records first person point of view video and audio - perfect for activities from skydiving, to bungee jumping, to mountain biking.

Including the camera, an AC charger, Li-Ion rechargeable battery and universal mount with 3-M adhesive stick on base for multiple applications, the kit is ready to grab and go!

The Midland High-Definition Wearable Action Camera Kit is a Petra home page banner special this week. You can view all of this week's home page specials on the front page of the Petra website.

Petra Pulse Week 25, 2012: Part 4

http://www.petra.com. Hot closeouts this week include the Toshiba Blu-ray Disc Player with Built-in Wi-Fi, the RCA 7 ft Flat Panel HDMI Cable & the Griffin Universal iPhone 4/4S AeroSport Case.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 25, 2012: Part 3

http://www.petra.com. The iLuv MobiAir Wireless Stereo Speaker Dock extends the entrainment functionality of the Samsung Galaxy S III.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 25, 2012: Part 2

http://www.petra.com. The OtterBox Samsung Galaxy S III Defender Series Case in Reflection offers ultimate protection for the Galaxy S III.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 25, 2012: Part 1

http://www.petra.com. The iKeep Charger in Pink features a carabineer clip, allowing it to be clipped to a belt loop, key chain or purse for instant anywhere access.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Minute - June 18th, 2012

Petra Industries Wholesale Distributor - the Petra Minute for Monday, June 18th, 2012 - a quick overview of what to expect for the coming week.

Wholesale Distributors of Consumer Electronics and Accessories

Product Spotlight! Hot New Cases for the Samsung® Galaxy S® III!

The Samsung® Galaxy S® III hits carrier shelves next week, and accessories will be in high demand for the much-anticipated device.

Petra offers wide variety of cases for the new device - from OtterBox to Ballistic to Trident, we have the big names your customers desire.



In the Trident line, the Petra website currently has Aegis cases available for order, with the Kraken AMS and Cyclops coming soon. Aegis cases feature an inner layer of shock-absorbing silicone with an outer layer of hardened polycarbonate. Offering tough protection while maintaining a slim form, Aegis cases are perfect for users that keep their phone in their pocket and are looking for a case that allows it to slide in and out easily.


In the OtterBox line, the Petra website offers Defender and Commuter series cases for the Samsung® Galaxy S® III. With its built-in screen protector, memory foam pad interior, impact absorbing silicone outer and ratcheting belt clip, Defender cases offer OtterBox's most rugged protection. Slick, slim, and tough, Commuter cases feature a durable silicone inner layer paired with a polycarbonate outer layer. Available in a variety of hot new colors, both the Defender and the Commuter series of cases offer the perfect mix of style and functionality.



From the Ballistic line, the Petra website has SG Series and SG MAXX Series cases available. The SG - that's short for Shell Gel - Series of cases offer 3 layers of drop protection: a no-slip grip, reinforced covers, and a durable polycarbonate shell. The SG MAXX Series of cases steps it up a notch, offering four layers of protection with its durable holster, no-slip grip, reinforced corners, and a replaceable, rigid screen protector.

You can find all of the hottest accessories for the Samsung® Galaxy S® III in the Wireless HQ by Petra.

Hot Industry News! Samsung® Galaxy S® III On the Way!

Apple was successful in waylaying the HTC Evo 4G LTE launch, but it looks like they will not be as lucky in delaying the release of the Samsung® Galaxy S® III.

A U.S. District Court judge decided that the court injunction sought by Apple to block the Jun 21st launch of the device wasn't worthy of a hearing, saying it would overload her calendar at a time when she will oversee a trial on Apple's patent lawsuits against other Samsung Android devices.

The Samsung® Galaxy S® III will be available on all five major U.S. carriers, and for the first time in the industry, all carriers are keeping the Galaxy S® III name, rather than re-branding it to network a specific name.

Already available for pre-order, the device launches June 21st on Sprint and T-Mobile, with Verizon saying it will become available "in the coming weeks", AT&T saying it will hit shelves in the summer, and U.S. Cellular saying it will come to market in July.

Petra offers a fantastic selection of cases for the Samsung® Galaxy S® III. Have a look at our current offering on the Petra website. Check back often, because additional models are being added regularly.

Source: Twice

Petra 5-in-5 Week 24, 2012

http://www.petra.com. Why follow?, projector sales grow, legal round-up, gaming going strong, and WWDC news. It’s time for the Petra 5-in-5 … we’ve got a great line-up of stories for you this week, and with only five minutes to share them in, we had better dive right in!

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Web Special Spotlight: the Amana 14,000 BTU Portable Air Conditioner

With summer on its way and the temperature rapidly rising, consumers have begun thinking of how they'll keep cool over the summer months. Help your customers avoid a major ducting remodel with the Amana 14,000 BTU Portable Air Conditioner, on sale this week at Petra for 27% off.

This unit saves on electricity and construction costs, allowing user to only cool the room that needs it most - for example, the living room in the evening while watching TV or the bedroom at night while sleeping - no need for a complete central heat and air overhaul! With its 24 hour timer, users can even set the hours the unit is in operation. With 3 cooling and 3 fan speeds, the Air Conditioner has cool, dehumidify, fan and heat modes, with options displayed on its blue LCD screen.

Fitting double hung, sliding and casement windows, and including a 46" extended window exhaust kit, the unit is quick and easy to place. Using an eco-friendly coolant, the Air Conditioner is Lead and Mercury free and is RoHS compliant.

The Amana 14,000 BTU Portable Air Conditioner is a featured web special this week at Petra and can be found on the Petra home page.

Petra Pulse Week 24, 2012: Part 4

http://www.petra.com. Hot closeouts this week include the Garmin nuvi 3750 Travel Assistant, the Planet Audio 10” Anarchy DVC Subwoofer & the Dirt Devil AccuCharge Cordless Hand Vac.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 24, 2012: Part 3

http://www.petra.com. Help your customers make it through airport security faster with the Alienware 17.3” Orion Tactical M17x Notebook Briefcase with ScanFast.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 24, 2012: Part 2

http://www.petra.com. The Trident HTC EVO 4G LTE Cyclops Case, Blue, protects your customer's new device & helps put their mind at ease.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 24, 2012: Part 1

http://www.petra.com. Using their expertise as the #1 brand in DJ headphones, Pioneer has brought to market the most forceful, dynamic pair of lightweight consumer headphones to be found - the STEEZ 808 Headphones.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Minute - June 11th, 2012

Petra Industries Wholesale Distributor - the Petra Minute for Monday, June 11th, 2012 - a quick overview of what to expect for the coming week!

Wholesale Distributors of Consumer Electronics and Accessories

Product Spotlight - the Garmin nüvi 3450 with nüMaps Kit

The Garmin nüvi 3450 is slim, sleek and powerful. At 9 mm thick, it is Garmin's thinnest navigator, but don't let its size fool you - this piece packs a full-featured punch. Loaded with Garmin Guidance 3.0, the nüvi 3450 offers the most advanced mapping capabilities available.

Garmin Guidance 3.0 allows users to quickly look up addresses and services and be guided to their destination with voice-prompted, turn-by-turn directions with spoken street names.

Pre-loaded with maps featuring 3D landmarks, North American terrain, and 8 million points of interest, the 3450 comes ready for travel.

photoJunction view makes unfamiliar intersections and exits easy to navigate, going in to split screen mode to show a realistic depiction of junctions on the users route, complete with road signs and arrows indicating the proper lane for navigation.

Petra has paired the Garmin nüvi 3450 with nüMaps in our Garmin nüvi 3450 with nüMaps Kit, Petra Part Number 212171, which adds lifetime nüMaps updates to this great device. With nüMaps Lifetime, users can download the newest map to their device up to 4 times a year without monthly fees or maintenance costs.

Check out the Garmin nüvi 3450 with nüMaps Kit on the Petra site today.

Hot Industry News - New Video Shows (Possible) iPhone 5 Design Changes

It seems like the iPhone 4S barely got its moment in the sun. As soon as it was announced, rumors were already swirling as to what the next iPhone would bring.

As we draw closer to the iPhone 5's anticipated reveal date - which falls anywhere from June to October, depending on who you ask - the chatter is ramping up.

A new video has been posted by an alleged ETradeSupply employee, claiming to show off the new iPhone's body. The video shows a chassis of unibody metal that appears to be thinner than its predecessors. The new phone is taller, with 4-inch screen rather than the current 3.5-inch screen.

Backing-up existing rumors, the video shows that the headphone jack has been moved to the bottom of the device, and the dock connector has been made smaller.

As always, Apple is not substantiating the rumors, and until an actual iPhone 5 is revealed by Apple, there's really no telling what it will feature. For now, check out all of the latest cases, docks and other accessories for the iPhone 4S, 4, 3G/3GS and iPhone in the Accessorize Your Apple Section of the Petra website.
Source: CNET

Petra 5-in-5 Week 23, 2012

http://www.petra.com. Why follow?, Father’s Day gift intentions, ShopSavvy makes things easier, Gorilla Glass has a fancy new cousin, and Xbox introduces SmartGlass. It’s time for the Petra 5-in-5 … Who’s got two thumbs and is jazzed to bring you the five hottest stories of the week? This gal right here!

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Web Special Spotlight: the OmniMount Tilt, Pan & Rotate Workstation

Are you familiar with "sitting disease"? According to Dr. James Levine of the Mayo Clinic, "researchers have linked sitting for prolonged periods with a number of health problems and premature death from cardiovascular disease."

Exercising more doesn't help, but rather, "… the solution seems to be less sitting and more moving. Simply by standing, you burn three times as many calories as you do sitting. Muscle contractions, including the ones required for standing, seem to trigger important processes related to the breakdown of fats and sugars. When you sit down, muscle contractions cease and these processes stall."

The OmniMount Tilt, Pan & Rotate Workstation, a New at Petra Web Special Product, helps solve this issue. Offering fluid adjustments of the users monitors for personal computing, the Workstation allows them to stand or sit as they choose throughout the day.

Fitting most LCD screens up to 22", the stand holds up to 18 lbs. With 180° tilt, 360° pan & rotation and an 8" height range that enhances ergonomics for multiple users, the mount allows users full control over the positioning of their monitor.

Users can choose between mounting the Workstation using the included grommet mount that attaches through a hole up to 2"W x 1.75"D, or the desk clamp that attaches to surface edges up to 1.8".

You can check out the OmnimMount Tilt, Pan & Rotate Workstation, as well as the latest products and hottest deals, on the Petra home page.
Sitting Disease Source

Petra Pulse Week 23, 2012: Part 4

http://www.petra.com. The hottest closeouts of the week, including the Monster Power Digital Life PowerNet 100, the Kobo Touch, Silver, and the Ion USB Body Mass Scale.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 23, 2012: Part 3

http://www.petra.com. The iF Product Design award-winning iLuv Card Reader with USB Hub brings additional memory options to the computer, expanding the connectivity and functionality of the Mac.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 23, 2012: Part 2

http://www.petra.com. From tracking a jogger’s heart rate to helping triathletes train, the Magellan Switch Up Crossover GPS Watch with Mounts & Heart Rate Monitor for Multisport Athletes has all the bells and whistles.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Pulse Week 23, 2012: Part 1

http://www.petra.com. The jill-e 15” Notebook Tote, Black upgrades your customer’s carryall.

Want to become a Petra Customer? Go to http://www.petra.com/application.

Wholesale Distributors of Consumer Electronics and Accessories

Petra Minute - June 4th, 2012

Petra Industries Wholesale Distributor - the Petra Minute for Monday, June 4th, 2012 - a quick overview of what to expect for this coming week!

Wholesale Distributors of Consumer Electronics and Accessories

Product Spotlight: the iCat Reel Neck It Lanyard with Retractable Reel Leash, Ruby Red & Pewter

There’s nothing worse than losing your phone … except losing your phone on vacation. Help your customers keep their iDevice close at hand while traveling with the iCat Reel Neck It Lanyard with Retractable Reel Leash, Ruby Red & Pewter.

Preventing loss and damage of iDevices, the leash's durable, retractable reel extends 24”, allowing users to use their device while attached.

Connecting to a 100% nylon rope lanyard that can be worn around the neck, the leash's locking connector offers a secure attachment. From the airport to the cab to a stop at Starbucks, users will never have to worry about setting their device down and forgetting it.

Made in the USA, the leash is Apple® compatibility licensed.

You can find the iCat Reel Neck It Lanyard with Retractable Reel Leash, Ruby Red & Pewter, along with all of the latest and greatest new Petra products, on the New at Petra page of the Petra website.