From SmartPlanet.com: In a bid to become the “world’s most tech-friendly” city, London has launched a free wi-fi network across a large portion of the city’s West End, with the intent of leaving it in place following the conclusion of the Olympic and Paralympic Games.
The project is a joint venture between Telefónica-owned carrier and two boroughs – Westminster and Kensington & Chelsea. According to the press release, this project is being financed through advertising – users will be taken to a default homepage featuring content from local retailers. This content will even be targeted based on the user’s location, allowing nearby shops and attractions to market to the people that will be most geographically relevant.
At this time, it’s unclear how long the free wi-fi will last – but a spokesperson has stated that it will remain long after the Olympic Games are over. While citywide wi-fi may yet be just a bit out of the US’s grasp, in the mean time you can check out one of these powerful long-range access points from EnGenius.
That’s today’s Petra Beat – we’ll see you next week with more tech news!
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